It came from a real need
Niud didn't come off a startup whiteboard. It came from watching, up close, the daily problems of real studios.
I look after the websites of a couple of studios in my town: Activitae, a pilates studio, and Fisiovitae, a physiotherapy centre. Working with them I kept seeing the same thing: diaries kept by hand, bookings going back and forth on WhatsApp, class passes tracked from memory, and a real appetite to grow and do it properly — with the day-to-day admin holding everything back.
It wasn't for lack of effort. It was the lack of a tool that took the tedious part off their hands so they could focus on theirs: the classes, the patients, the people. That's where I saw there was a real need, and that it wasn't just one studio. It was almost all of them.
That's how Niud started: first as an answer to a concrete problem in front of me, and then with the idea of opening it up to any studio that recognises itself in that story. Start by solving the need of the person next to you, and let that serve many more.
Why Niud
We looked for a long time before landing on the name. We wanted something short, warm and easy to remember, that sounded like care without sounding like a clinic. That's what Niud is about: looking after yourself. At the end of the day you only have one skin, one body, and it needs looking after. The studios that work with Niud help with exactly that, and the name was meant to remember it.
What we believe
Giving you your time back
Admin shouldn't eat your day. Every bit of automation is after the same thing: that you spend your hours on people, not on juggling a diary.
Care and confidentiality
A wellness studio handles intimate data and trust. We treat that information with the same care you treat your clients with.
You only have one skin
Looking after yourself isn't a luxury, it's the basics. We believe in the studios that help people look after their bodies, and we want to make it easy for them.
Growing without losing what you are
You can grow and do it well. Tools that go with a small studio and scale with it, without turning cold on the way.
Brian
Behind Niud there's a person, not a big company. I'm the one who listens, who builds and who answers the emails. I'd rather start small and well made, listening to each studio, than promise more than I can deliver. If you have an idea or a question, you can tell me directly.
Start free today, no card
14 days with every feature unlocked. If it fits, you stay. If it doesn’t, nothing happens.
